New magazine on the stands: WorkLife

Yes, in spite of the obviously saturated market, people are still coming out with new magazines in Nigeria.  Understandably that was my initial (justified) reaction.  But “WorkLife” sets out as if concious of this and is different from the outset.  That’s smart because the only way to survive a reprint is to have something unique and it seems to do - addressing an oft neglected issue of work-life balance.

A friend brought the magazine to my attention today.  Printing is superb with Direct Imaging.  Photographs are quite good and attractive and I read it through in two sittings (less than one day!).

The crew is relatively inexperienced, at least without previous (serious) pedigree in publishing but I think they credited themselves well.  I couldn’t help sending off an sms to one of the publicised cell phone numbers to say congrats.

I think we’ll be hearing more about them.

PS. By the way, they have a website worklifemag.com but you better not visit yet cos it’s “under construction”